in the quartely awards Cactus Imaging took out the Big Bold and Beautiful for the Moonfall movie job for Village Roadshow cinemas, GSP won best use of muti-format for the Subway Beyond Big promo. Cactus Imaging, De Signage and GSP shared honours in the Chatime Satisfy Your Strange campaign.
Print Effect was the winner of the Out of Home for Good catageory for United we Shine: Ride with Pride to the Rainbow Road, for advertiser Sydney Gay and Lesbian Mardi Gras, Transdev Sydney, Altrac and Transdev Sydney Ferries.
Grand Print Services won an Honourable Mentionin the Innovation in Out of Home category for the All Love – Australian Open campaign for Mastercard.
Charmaine Moldrich, OMA CEO, said: “The OMA’s quarter one 2022 Creative Collection marks our tenth year running the competition. Out of Home advertising has come leaps and bounds since the Creative Collection’s inception, with the introduction of technology and innovation brought to the industry. We saw the first 3D creative campaigns entered in the competition this quarter, something new. We have also seen a resurgence of QR codes, popular in 2013 and back to being ubiquitous, something old.”
One of the judges was Damian Nielsen, general manager at CV Media & Signage, who said: “Recent advancements in Digital OOH and 3DOOH technologies are opening up new opportunities for Outdoor to use Digital OOH to its full potential. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. AFL’s Festival of Footy campaign stood out to me because of its impressive 3D display and engaging creative. Even more now, Content is King.”
Jo Lawson, Corporate Partnerships manager, Australian Red Cross Lifeblood, said: “It’s great to see OOH bouncing back strongly in Q1 2022 with a selection of creative campaigns nominated across a wide range of brand categories. Screen technology continues to advance and push the boundaries of digital execution and the first applications of 3D creative in the Australian market were a highlight, and it’s no surprise OOH campaigns have started to take advantage of QR codes as this accessible technology has become a staple in every-day life for Australians.”
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Print 21 is Australia and New Zealand's premier graphic arts and printing industry management magazine. The bi-monthly publication combines the highest production values to illustrate the best in graphic arts printing, embellishment and paper quality.
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